An In-Depth Guide to Using Facebook for Your Direct Sales Business
Direct sellers know that social media plays a huge role in growing your business. Using social media outlets like Facebook is a great way to grow your contact list and build relationships. You can totally use Facebook to make money in your direct sales business, but it’s important to remember that your customers are not on Facebook to shop. They are there to socialize and catch up with friends or family, so spend more time nurturing your relationships with customers and they will naturally show an interest in your business.
Getting new leads is crucial to expanding your direct sales business and booking lots of parties. One way to generate new leads that you might not have contacted otherwise is to leave your catalog and/or business card everywhere you can! Waiting rooms, bulletin boards, anywhere you can leave your direct sales business card or catalog, it should be left. (Ask permission first!)
I like to leave a business card with the tip when we eat out at restaurants. I used to also slip a card into credit card readers at gas pumps – I heard this is illegal in some places though, so I have stopped until I can research it more.
Here are 40 ideas on where to leave your business card or catalog and attract new customers:
Where do you leave your direct sales business cards and catalogs? Give us some more ideas in the comments below!
Effective time management is essential to be a successful direct sales consultant, and a direct sales planner is tailored to the party plan lifestyle. Save yourself time and headache by keeping all your important info in one place.
You can purchase a pre-made direct sales planner if you want all the guesswork taken out for you; however, I have yet to find one that has all the pages I need right out of the box. If your creative side is showing, you can create your own planner pages and print them as needed. Or, you can download pre-made planner pages, print what you need, and keep them in a 1-inch binder.
Whichever path you choose, these are the pages I believe every party plan representative should have in their direct sales binder. (And scroll down for some special gifts just for my followers!)
Organization is key to any home based business, and it’s no different for a direct sales consultant. Successful direct sellers keep a direct sales planner along with several other calendars and organizational tools. The first step to organization is taking control of your month!
Using daily themes when posting to social media is a great way to pre-plan all your posts at the beginning of the week. Then you can use a scheduler (like HootSuite or the scheduler on Facebook pages) to create all your posts at once and use the rest of the week to socialize.
Daily themes also allow your fans to engage with you more. Many people already use common daily hashtags – we’ve all heard of #WomanCrushWednesday, #ThrowbackThursday and #SelfieSunday. The more consistent you are with your daily themes, the more likely people are to participate in them, so don’t switch themes every week! Give your themes a few weeks before you decide if you want to change them up. Continue reading
Hostess coaching is one of the best ways to teach others how to put together the perfect party and acquire new direct sales. There is a lot of work that goes into this form of marketing, but those who are able to master it are able to get ahead of the competition. Continue reading
Eliminate the Heavy Hostess Packet
If you send or hand your potential hostess an encyclopedia-size packet, you are going to terrify her! Keep the hostess packet to a bare minimum. Skip the fliers and extra catalogs. Continue reading